President’s
Message

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The California Ag Community Has Risen to the Occasion

Tuesday March 23, 2021

At the California Fresh Fruit Association, we understand the importance of community. Supporting one another is what we do, in the best, but especially in the toughest of times. A...

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2016/17 Annual Message

Friday June 23, 2017

As I conclude my first year as President of the California Fresh Fruit Association (CFFA), I am humbled at the opportunity to represent such an amazing segment of California agriculture....

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2017/18 Annual Message

Tuesday April 24, 2018

Ladies and gentleman, the role of your Association remains just as important today, as it was 82 years ago: To serve as the primary public policy advocate for fresh fruit...

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The Year Of Transition

Monday June 8, 2020

It is with pride that I report that the role of your Association remains just as important today, as it was 84 years ago: To serve as the primary public...

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