The California Ag Community Has Risen to the Occasion
Tuesday March 23, 2021
At the California Fresh Fruit Association, we understand the importance of community. Supporting one another is what we do, in the best, but especially in the toughest of times. A...
2016/17 Annual Message
Friday June 23, 2017
As I conclude my first year as President of the California Fresh Fruit Association (CFFA), I am humbled at the opportunity to represent such an amazing segment of California agriculture....
2017/18 Annual Message
Tuesday April 24, 2018
Ladies and gentleman, the role of your Association remains just as important today, as it was 82 years ago: To serve as the primary public policy advocate for fresh fruit...
The Year Of Transition
Monday June 8, 2020
It is with pride that I report that the role of your Association remains just as important today, as it was 84 years ago: To serve as the primary public...