2023/24 Annual Message
Monday March 13, 2023
Let me begin by acknowledging what a pleasure it is to be celebrating the California Fresh Fruit Association’s 87 years of representation and advocacy. I am pleased to report the...
The Work, the Fight, the Progress Continues – 2022/23 Annual Message
Tuesday March 15, 2022
It is with great pride that I report that the role and responsibility of your Association remains just as important today, as it was 86 years ago: To serve as...
The California Ag Community Has Risen to the Occasion
Tuesday March 23, 2021
At the California Fresh Fruit Association, we understand the importance of community. Supporting one another is what we do, in the best, but especially in the toughest of times. A...
The Year Of Transition
Monday June 8, 2020
It is with pride that I report that the role of your Association remains just as important today, as it was 84 years ago: To serve as the primary public...