President’s
Message

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2024/25 Annual Message

Friday April 5, 2024

As we begin our 88th year, I think it’s valuable to remember why we’re here: CFFA’s role is to serve as the primary public policy advocate for fresh fruit growers...

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2023/24 Annual Message

Monday March 13, 2023

Let me begin by acknowledging what a pleasure it is to be celebrating the California Fresh Fruit Association’s 87 years of representation and advocacy. I am pleased to report the...

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The Work, the Fight, the Progress Continues – 2022/23 Annual Message

Tuesday March 15, 2022

It is with great pride that I report that the role and responsibility of your Association remains just as important today, as it was 86 years ago: To serve as...

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The California Ag Community Has Risen to the Occasion

Tuesday March 23, 2021

At the California Fresh Fruit Association, we understand the importance of community. Supporting one another is what we do, in the best, but especially in the toughest of times. A...

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The Year Of Transition

Monday June 8, 2020

It is with pride that I report that the role of your Association remains just as important today, as it was 84 years ago: To serve as the primary public...

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